Get After the American Century: The Ends of U.S. Culture in the PDF

By Brian T. Edwards

ISBN-10: 0231540558

ISBN-13: 9780231540551

When Henry Luce introduced in 1941 that we have been residing within the "American century," he believed that the foreign acclaim for American tradition made the realm favorable to U.S. pursuits. Now, within the electronic twenty-first century, the yankee century has been outdated, as American videos, tune, games, and tv indicates are obtained, understood, and transformed.

How will we make experience of this shift? development on a decade of fieldwork in Cairo, Casablanca, and Tehran, Brian T. Edwards maps new routes of cultural alternate which are leading edge, sped up, and whole of diversions. formed through the electronic revolution, those paths are entwined with the becoming fragility of yankee "soft" energy. They point out an period after the yankee century, within which well known American items and phenomena—such as comedian books, youngster romances, social-networking websites, and methods of expressing sexuality—are stripped in their institutions with the USA and recast in very various forms.

Arguing opposed to those that speak about an international within which American tradition is simply replicated or appropriated, Edwards specializes in inventive moments of uptake, within which Arabs and Iranians make anything unforeseen. He argues that those items do greater than expand the achieve of the unique. They replicate an international within which tradition without end circulates and gathers new meanings.
About the Author

Brian T. Edwards is Crown Professor in heart East stories and professor of English and comparative literary reviews at Northwestern college, the place he's additionally the founding director of this system in heart East and North African reviews. he's the writer of Morocco certain: Disorienting America's Maghreb, from Casablanca to the Marrakech convey and a coeditor of Globalizing American reviews. His articles were released within the Believer, Public tradition, the Chicago Tribune, and elsewhere.

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Additional resources for After the American Century: The Ends of U.S. Culture in the Middle East

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I might have begun this chapter, for example, by simply discussing the film Innocence of Muslims and the controversy surrounding it rather than entrenching it in a discussion set in Morocco a couple of months after the initial protests. But the Moroccan uptake of the film and the controversy that followed it was of interest to me—the controversy over Innocence of Muslims was now a part of the rich context within which all films and cultural products from the United States and those Moroccan films and cultural products that incorporate, sample, manipulate, or riff on American cultural forms now had to contend.

Though I abandon the term, I consider such “tournaments of value” to include periodic large public debates over cultural products and texts, as we will see in a number of cases in subsequent chapters. This approach is related to reception or audience studies but distinct in that the focus on rich and complex discussions of particular texts and on their subsequent uptake in the work of later writers and cultural producers requires the kind of detailed attention of an ethnographer or a literary critic.

In the wake of the Arab uprisings of 2010–2011, which in Egypt were especially widespread and dramatic, Western observers gave significant attention to the role of youth and their use of digitally enabled forms of social organization. ”1 In the first decade of the current century, a new generation of Cairo-based writers—those publishing their debut novels in the 2000s—frequently employed innovative forms and linguistic experimentation drawn from a global cultural palette while exploring domestic or local social and political themes.

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After the American Century: The Ends of U.S. Culture in the Middle East by Brian T. Edwards


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